French Connection

First of all we would like to say thank you for reading our first blog entry! This is a new thing for us! We are very excited to be able to share with you information about our practice and everything we have to offer to you!

Now you are probably wondering why in the heck our title for this post is called "French Connection". As of yesterday, we welcomed two new frame lines into our optical, Traction and Oxibis. Today we will be focusing on Traction.

Let's take a little history lesson, and no you will not find yourself nodding your head up and down, or drooling a little bit on your school desk. It all started in 1872 by a man named Edouard Gros. Before the glasses weree born, the company first specialized in manufacturing hair ornaments and accessories, which was very fashionable at the time. When short hair became the fashion statement, it was time to re-invent theirselves. In 1930 they started manufacturing eyewear. 50 years later, Thierry Gros took over management of the company. He wanted to add his own personal touch to the line by launching his own eyewear collection in 1989. Traction is the name to reference to "Traction Avenue" in Los Angeles, where the most creative artists gather.

Gros wanted to express an "aesthetic split" within the collection. Just like the well-known fashion designers, he defined important themes each year which he translated into the global style. Due to the interchange between Californian modernity and French refinement, the optical models play with unique materials, shapes and colors that stay very closely to the latest trends, or sometimes are even ahead of them. this cosmopolitan blend not only does well in Europe, but also in the USA and Japan. Each model is started out by being hand drawn, before being made into a 3-dimensional mondel.

The eyewear has been chosen to be manufactured in France to benefit from the expertise of the network of sub-contractors found in the Jura area. Gros hapily claims that it makes the frames "apart from certain pieces".

Congradulations, you made it past the history brief. I bet you are now thinking...show me pictures of this fabulous line! You wish is my command. See below the pictures of the unique line that we are so excited about!

If you love them like we do, come on in and try them on! Then once you have your new fabulous French made frames, enjoy some wine and fromage!