Wednesday, April 18, 2012

Carrera...racing to the finish line of great polarization

As we all know, technology has been advancing before our eyes faster than you can say smart phone. We have seen televisions sets morph from tubular settings to digital, and having your cell phone attached to a bag, to practically not being able to find in your bag.

Carrera sunglasses has come out with a new line of sunglasses called X-Cede that have even more technology than some of the leading polarized sunglasses lines. 


Carrera sunglasses have been around since 1956. The brand was initially made as sports sunglasses. Winter sports were more specialized within the line. Skiing, and ski jumping along side sports goggles and of course, motor racing.


My, how the times have changed! The Carrera X-Cede collection, by Safilo uses a high contrast definition technology to create sun lens color enhancements in a non-film polarizing lens. 


When looking for quality sunglasses, there are two things the lenses should do for you. First, they must enhance and protect vision. Next, they should look good. while being comfortable. The saying that most women say that when your feet hurt from wearing high heels means they look good, does not do the same for glasses! Safilo inspired to design a collection with the goal to exceed both criteria.


I am guessing by now you are pondering what polarization even is, and why it is such a great thing compared to cheapies you purchase at the convenience store. Read on my friend...


The UV light that we are exposed to every day has harmful rays of light that damages the cornea, lens and retina in our eye. As the eye receives light, it naturally opens and closes the iris when it is exposed to a certain amount of light that passes the retina. This can cause the physiological response to squint. Extended periods of squinting can cause significant eyestrain and fatigue. Tinted lenses help filter the amount of light that is transmitted to the eye, but polarized lenses block even more than that. The new X-cde lenses go two steps further by eliminating specific light frequencies, that can blur your vision. With these lenses it will enhance rather than distort. 


Previously, companies would use a premade, embedded, polarizing film that reduces glare. In most of those lenses, the film is curved, bent and stretched to accommodate the size of the frame. All of this bending and curving potenially reduces the efficiency of the lense, creating distortion and warpage. The X-Cede lenses use a non-film polarization, which blows those cheapies out of the water!


But wait...there is more! Compared to other top polarized competitors, Carrera X-Cede lenses are made with trivex lenses compared to polycarbonate. Trivex is a lens material that not only is very impact resistant, but also has an enhanced quality. Anti-reflective treatment is then treated onto the back side of the lens, to block even more light and make your eyes feel great! The nice thing about having the added feature of anti-reflective to the trivex is making it complete. Think about a peanut butter and jelly sandwich. If it's just the jelly or only the peanut butter, what do you get? A sad sandwich right? Trivex and anti-reflective work like peanut butter and jelly. Separate they are good, but together is the partnership that changes your taste buds life!


Of course I would not leave you empty-handed without pictures! If you would like to see them in person, we are expecting these new styles shortly! I sure can not wait to try them out, and hopefully you feel the same!



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